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By the time you hear the media knocking on your door, it is too late to develop a crisis communication plan. Keeping the door closed is not an option. What is your plan for addressing media and other inquiries resulting from a catastrophic accident or other event? Media attention to your company and your response to it can shape the impressions potential jurors have of your company and its key employees. This article gives you the tools needed so that you are prepared when catastrophe hits. Key components of a crisis communication plan will be discussed such as designation of company spokespeople, management of internal communications relative to potential crises, effective strategies for dealing with media inquiries, retention of media professionals and their interaction with your defense counsel, and other issues relevant to this important topic. Johnson & Bell’s Kevin G. Owens and Brown & James’ Joseph R. Swift co-authored the article. Johnson & Bell and Brown & James are member firms of ALFA International, the first, and one of the largest and strongest legal networks, with some 150 member firms around the world. ALFA’s U.S. firms maintain offices in 95 of the 100 largest metropolitan areas. Its 70 international firms are located throughout Europe, Asia, Australia/New Zealand, Africa, Canada, Mexico and South America.

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